Let this be an example of my work writing for a client. A random, extreme topic and client demonstrate the ability to maintain an established (albeit unusual) voice.
Also, part of the reason I chose this particular client was in part due to my deep adoration of Spain and a roundabout means of researching the history and culture of a land in which I loved living (and to which I hope to eventually return).
CLIENT: Francisco Franco, Generalisimo of National Falange Española Party
PURPOSE:
- Promote message of National Falange Party
- Encourage army enlistment
- Promote Generalisimo Franco as the head of the National Falange Española Party
- Garner political and religious support for party
AUDIENCE:
- Males ages 14-50
- The Catholic Church, religious Spanish citizens
- Upper middle and upper class families who stand to lose wealth, capital to communism or populist governing
COPY RATIONALE/APPROACH:
- Use of propaganda language in favor of the National Falange side
- Direct, active language to convey discipline of militarism
- Focus on Franco in all aspects, emphasize his authority
DESIGN RATIONALE/APPROACH:
- High contrast and sharp lines for direct, authoritarian feel
- Bright, eye catching colors to highlight key aspects of messaging
- Simple color scheme to emphasize photos and headlines
Click here for PDF version: Francisco Franco webpage
