Writing for song: web-based event promotion

This sample shows an example of an event-based microsite, a conference focused on gestalt singing.

Client: Esalen Institute


  • Inform target audience of upcoming Gestalt singing conference
  • Promote conference registration
  • Direct viewers to Esalen website
  • Generate interest in Gestalt therapy
  • Promote membership for Esalen Institute


  • Esalen members
  • Recent visitors to Esalen Institute
  • Past conference participants
  • Esalen electronic newsletter subscribers
  • Attendees to 2011 Gestalt conference

PDF version: Esalen Microsite

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