Video Production

by on

Video can be a compelling media for educating the public, or demonstrating value and persona of a new business – even one with a little-to-no digital marketing budget – as was the case with these clients.

Zero resources to spend, but a big story to tell.

In the below examples, I was hired to prove that shareable, concise content doesn’t have to cost much to be effective storytelling vehicle.

The following are samples of such work I produced to complement marketing and PR outreach for two clients. These videos were created using FlipCam, Apple iMovie, in-house graphic design, original footage and/or client-provided still images, original audio and/or stock audio.

Incite Livermore, We’re Getting Incited!

Purpose: 

  • Build momentum for the opening of a new boutique personal training studio
  • Introduce owner/trainers and capture part of their personalities
  • Convey the energy and fun atmosphere to be expected at the Incite studio
  • Sneak peek at studio preparation

Incite_video1_still

Incite Livermore, Meet Incite

Purpose: 

  • Build momentum for new boutique personal training studio
  • Introduce the owner/trainers
  • Convey the energy and fun atmosphere of business  
  • Sneak peak of studio
  • Drive awareness of new Facebook Page for Incite, promote video shares, likes

incite_video2_still

View more media at facebook.com/incitelivermore

EcoLogic, Welcome to Totonicapán, Guatemala

Purpose: 

  • Explain issues within Guatemala work site
  • Share EcoLogic’s summer edition of the yearlong ‘Connect the Dots’ campaign
  • Solicit support for summer quarter
  • Complement overall Connect the Dots campaign, which features four countries in which EcoLogic works
  • Drive awareness of EcoLogic’s mission

ecologic_video1_still

EcoLogic, EcoLogic D.F. In the Field*

Purpose: 

  • Share brief videos captured from field officers on site in South and Central America
  • Introduce three key field officers
  • Motivate internal (American) employees by sharing footage that doesn’t make the cut for external-facing campaigns
  • Convey the fun, friendly culture of the organization

ecologic_video2_still

*this video was not produced for a public audience.

View all Connect the Dots videos I produced at: http://www.youtube.com/user/EcoLogicDevFund/videos