Resume

Staci Morrison, M.S., Award-Winning Communicator

Staci Morrison headshotBranding & multimedia content strategist. Collaborative leader. Process engineer. 

Experience | Education | Awards | Technical Summary | Contact Me | Recommendations  

Versatile multi-sector communications leader with thorough understanding of partnership building strategies, campaign delivery, and multimedia project management. An exceptionally organized, curious, and results-focused communicator.

EXPERIENCE

Information Officer 2 & Digital Content Manager, Department of Conservation (DOC)
Provide strategic and tactical guidance to executive management, and direction to team of 6 on development of digital content, content marketing, user experience. Introduce analytics into regular campaign measurement, advise on accessibility compliance, including facilitation of training and adoption of new technology, and serve as remote staff meeting event producer. Mentor team on content analysis and integration across divisions and channels. Build and strengthen alliances between technical groups and division subject matter experts to improve collaboration and organic outreach opportunities..

Communication & Media Officer 2, Sacramento County Employees’ Retirement System (SCERS)
Jumpstart communications presence through inaugural communication and media officer position, developing a strategy to support new direction of organization and refocus internal culture toward member service and staff appreciation. Initiate member outreach and engagement program, digitize stakeholder feedback and analysis, modernize brand standards, and integrate employee engagement tactics. Launch intranet and optimize retirement presentations to include audience interactivity.

Information Officer & Web Content Manager, Department of Conservation (DOC)
Design cross-divisional teamwork & analytics-driven proactive PR strategy, elevating the influence of the Public Affairs Office and reducing need to contract expensive external resources. Develop strategic social media presence (Facebook, Twitter, YouTube, Instagram, WordPress), orient digital services to invest in photography, visual branding, and social media management, analytics. Project manage major website and visual branding overhaul.

Marketing Associate (Public Information Officer), San Francisco Municipal Transportation Agency (SFMTA)
Developed all marketing and public awareness campaign content (copy, web page, print promotions, interactive media) to tell the story of the largest city agency in San Francisco. Produce monthly outreach and educational events. Manage budget up to $1 million in owned out-of-home advertising media, leveraging to build business partnerships citywide.

Senior Copywriter, Quantros, Inc.
Develop copy and marketing content for healthcare software-as-a-service developer. Design & execute PR editorial calendar, establish media relationships, secure earned media opportunities and represent company at trade shows nationwide.

Multimedia & PR Specialist, Incite Livermore
Establish brand and drive client conversion through SEO, SEM, audience-building and engagement. Redesign client website. Implement online transactions and email marketing accounting for 50% of total business revenue.

Account Executive, Vantage Communications (now PAN Communications)
Build relationships with media and analysts. Draft, edit news releases, abstracts, reports, white papers to maximize and maintain client exposure. Lead nascent consumer mobile technology division, organizing team activities, client meetings, staff training.

EDUCATION

MS Communication Studies, Boston University, Boston, MA

  • Graduate Assistant to Master Lecturer, College of Communication
  • Senior Editor & Editorial Board member, The COMmunicator

BA Journalism, Arizona State University, Tempe, AZ
Emphasis on digital media production from TV to web. Minor in Spanish.

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Technical Summary:

  • Content Management: Power User of MS Office Suite/O365,  MS Teams, WordPress, Drupal, SharePoint, Hootsuite, Google Analytics. Working knowledge of HTML.
  • Project Management: Emerging Leaders alum (2021), Certified ScrumMaster (2019), trained in traditional project management and facilitation methods.
  • Creative Management: Experienced in Adobe Creative Suite (InDesign , Illustrator, PhotoShop), InVision, Asana, Canva.

AWARDS

Recognition for my role in Department of Conservation ADA Web Compliance Team, which led the department’s efforts to remediate to restructure the public website from hosting millions of noncompliant files to being certified as meeting web accessibility standards.

Recognition for my project management of the Department of Conservation website upgrade and rebranding project, which overhauled decades of legacy technical back-end content, implemented a new audience-driven user interface, designed an enterprise-wide web content management unit while revitalizing an 18-year-old logo suite and corporate branding identity.

  • 2016 Beautification Award, City Partner; San Francisco Beautiful
    Recognizes an individual or group in a city department that has supported a project resulting in a citywide impact.

Recognition of my role as agency project lead for the inaugural year of the Muni Art Project in which city buses transformed into roving art galleries of local art. I contributed to artist selection, developed all marketing materials, negotiated with advertising vendor, facilitated synchronous art installations 50 city buses, coordinated staged bus to support press event at City Hall.

Spanish government sponsored American citizens to live and work abroad and teach English in elementary classrooms around the country.

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LET’S WORK TOGETHER

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