Branding & multimedia content strategist. Collaborative leader. Process engineer. Efficiency-focused.
Versatile multi-sector communications leader with thorough understanding of partnership building strategies, campaign delivery, and multimedia project management. An exceptionally organized, solutions-oriented communicator.
Information Officer & Web Content Manager, Department of Conservation (DOC), 2016 – now
Design cross-divisional teamwork & analytics-driven proactive PR strategy, elevating the influence of the Public Affairs Office and reducing need to contract expensive external resources. Provided strategic and tactical guidance to team of 7 on development of strategic social media presence (Facebook, Twitter, YouTube, Instagram), designed digital services branch to invest in photography, visual branding and social media consistency and cross-team support. Build alliance with technology division and executives to ensure unit services align with department operating principles.
Marketing Associate (Public Information Officer), San Francisco Municipal Transportation Agency (SFMTA), 2014 – 2016
Developed all marketing and public awareness campaign content (copy, web page, print promotions, interactive media) for largest city agency in San Francisco. Manage budget up to $1 million in owned out-of-home advertising media, leveraging to build business partnerships citywide. On average worked on 3-7 projects concurrently.
Senior Copywriter, Quantros, Inc., 2013
Provide a wide range of copy development and marketing content creation for healthcare software-as-a-service developer. Design & execute PR editorial calendar, establish media relationships, secure earned media opportunities and represent company at trade shows across the nation.
Multimedia & PR Specialist, Incite Livermore, 2012 – 2015
Establish brand and drive client conversion through SEO, SEM, audience-building and engagement techniques. Redesign client website, driving up online sales and membership by 80 percent. Oversee and manage online transactions UX and email marketing, which combined, accounted for 50% of total business revenue.
Account Executive, Vantage Communications (now PAN Communications), 2006 – 2008
Build relationships with media and analysts through social media and regular pitching. Draft, edit news releases, abstracts, reports, white papers to maximize and maintain client exposure. Lead nascent consumer mobile technology division of agency, organizing team activities, client meetings, staff training.
MS Communication Studies, Boston University, Boston, MA
Research emphasis on media theory, mass media effects, first amendment and the fourth estate.
- Graduate Assistant to Master Lecturer, College of Communication
- Senior Editor & Editorial Board member, The COMmunicator
BA Journalism, Arizona State University, Tempe, AZ
Emphasis on digital media production from TV to web. Minor in Spanish.
- Content Management: Power User of MS Office Suite/O365, WordPress, Drupal, SharePoint 2010-2013. Working knowledge of HTML. Deep understanding of social media (Facebook, Twitter, Instagram, HootSuite, Google Analytics).
- Project Management: Certified ScrumMaster, Scrum Alliance; trained in traditional project management and facilitation methods.
- Creative Management: Experienced in Adobe Creative Suite (InDesign , Illustrator, PhotoShop), InVision, Asana, Trello.
- 2018 State of California Superior Accomplishment Gold Award
For a performance resulting in exceptional contribution to state government.
Recognition for my project management of the Department of Conservation website upgrade and rebranding project, which overhauled decades of legacy technical back-end content, implemented a new audience-driven user interface, designed an enterprise-wide web content management unit while revitalizing an 18-year-old logo suite and corporate branding identity.
- 2016 Beautification Award,City Partner; San Francisco Beautiful
Recognizes an individual or group in a city department that has supported a project resulting in a citywide impact.
Recognition of my role as agency project lead for the inaugural year of the Muni Art Project in which city buses transformed into roving art galleries of local art. I contributed to artist selection, developed all marketing materials, negotiated with advertising vendor, facilitated synchronous art installations 50 city buses, coordinated staged bus to support press event at City Hall.
- 2008-2010 Language and Culture Ambassador Grant, Ministerio de Educación, Cultura y Deporte, Spain
- See connections and more at Staci Morrison, M.S., LinkedIn profile.